It’s Friday evening. I am out with colleagues to grab a few drinks after a busy work week. We order a few rounds while I share stories about India, our lives, experiences, and travels.
Most of my colleagues have traveled to many countries. I add in a drop of remorse that although I have seen my fair share of the world, I wish to see more of my own country. There is ancient wisdom in the very air you breathe in India. To that one of them asks me…
Hey, of what ever you have seen, how would you define India?
My answer – C’est incroyable!
Replying in French adds a nice touch.
Whenever I am around, India is always a topic of conversation. The conversation touches on areas like foreign policy, deep culture, pop culture, counterculture, temples, governance, elections, history, old stories (itihasa, puranas), new stories, art, sculpture and vicious foreign media’s incomprehensible reporting.
I have been living in Singapore for just over three years now, however,
The ‘pull’ towards all things Indian is very pronounced
I see India everywhere. A song here, a video there, a book in the library, an art piece. You just don’t know what is going to bring the memories rushing back.
Recently, a friend of mine who lives in Rajasthan sent me the “The Maharani of Manhattan” Incredible India video.
I loved it!
The symbolism with peacock, India’s national bird is hard to miss. I did spend some time critically unpacking the advertisement with my cousins (details are unimportant). I checked out the YouTube channel of Incredible India. I was thirsting for more and I saw three other videos which were equally brilliant.
Below are the links to all four for you to enjoy, subscribe and share…
It is very clear that each one of the videos has a target market. Luxury, Wildlife, Yoga, and Ayurveda.
I can’t wait for the next one. I hope one advertisement would be anchored on temple & classical architecture of India. It is unique and it’s a heritage we all can be proud of.
India needs to be careful to not get overrun by low-cost mass tourism. It needs to attract tourist at the medium to a higher end of the price spectrum and manage their environmental and social impact with a steady policy hand.
Getting a tourist visa for India is very easy now for most countries. I hope our tourism infrastructure goes through rapid development and everyone that visits my country has an incredible experience.
Please do leave your thoughts and views in the comments section below…